So it has begun! People are now responding to the frequent price hike by the auto manufacturers. The sales statistics of this month are not welcoming for the companies. Sales of almost all the cars have decreased since last month.
*Latest: PAMA Car Sales Report (June 2022)
The Pakistan Automotive Manufacturers Association (PAMA) has come out with the latest sales numbers. There has been an 18% decrease in car sales in the month of Apr 22 as compared to Mar 22. However, year on year (YOY) sales have increased by 29%.
Latest Sales Numbers
Let’s take a look at the sales numbers of the popular models of various auto manufacturers.
We will compare the following statistics,
- YOY (year-on-year) sales:
Sales of a car model for the month of Apr 2022 as compared to its sales in the same month last year (Apr 2021).
- MOM (month-on-month) sales:
Sales of a car model for the month of Apr 2022 as compared to its sales for the previous month (Mar 2022).
Honda Pakistan Sales Numbers
Honda Atlas Cars (Pakistan) Ltd. is a famous automobile manufacturer in Pakistan. It produces some of the most popular cars like Honda Civic, City, and BRV.
Let us have a look at their sales statistics (MOM and YOY) for April 2022.
Honda City and Civic (All Variants)
Honda City and Civic YOY sales statistics:
| Apr 2021 | Apr 2022 | Difference |
| 2,053 | 2,265 | 10% |
MOM numbers:
| Mar 2022 | Apr 2022 | Difference |
| 3,278 | 2,265 | -31% |
Honda BR-V
Honda BR-V YOY sales statistics:
| Apr 2021 | Apr 2022 | Difference |
| 234 | 364 | 56% |
MOM numbers:
| Mar 2022 | Apr 2022 | Difference |
| 373 | 364 | -2% |
Toyota Indus Sales Numbers
Indus Motor Company Limited (IMC) is the maker of some of the most popular cars in Pakistan, including Corolla, Yaris, Fortuner and Hilux.
Let’s take a look at their YOY and MOM sales numbers.
Toyota Corolla & Yaris (All Variants):
Toyota Corolla & Yaris YOY sales statistics:
| Apr 2021 | Apr 2022 | Difference |
| 2,600 | 4,117 | 58% |
MOM numbers:
| Mar 2022 | Apr 2022 | Difference |
| 5,395 | 4,117 | -24% |
Toyota Fortuner & Hilux (All Variants)
Toyota’s flagship utility vehicle, Fortuner is a mid-size SUV, which seems to have captured this niche segment in Pakistan. Hilux is a pick-up truck, which is often used as a security vehicle in VIP entourages.
Toyota Fortuner & Hilux YOY sales statistics:
| Apr 2021 | Apr 2022 | Difference |
| 1,031 | 1,658 | 61% |
MOM numbers:
| Mar 2022 | Apr 2022 | Difference |
| 1673 | 1,658 | -1% |
Pak Suzuki Sales Numbers
Suzuki is perhaps the most prominent brand in Pakistan with a variety of models and their variants. Suzuki’s Swift, Cultus, Wagon R, Alto and Bolan are the most commonly seen vehicles on the road. Let’s take a look at their YOY and MOM sales numbers.
Suzuki Alto
Suzuki Alto YOY sales statistics:
| Apr 2021 | Apr 2022 | Difference |
| 4,091 | 5,009 | 22% |
MOM numbers:
| Mar 2022 | Apr 2022 | Difference |
| 9,814 | 5,009 | -49% |
Suzuki Wagon R
One of the most prominent and popular kei cars in Pakistan, Wagon R is the automobile behind the Uber revolution in Pakistan. Let’s look at its YOY and MOM sales numbers.
Suzuki Wagon R YOY sales statistics:
| Apr 2021 | Apr 2022 | Difference |
| 1,447 | 1,823 | 26% |
MOM numbers:
| Mar 2022 | Apr 2022 | Difference |
| 2104 | 1,823 | -13% |
Suzuki Cultus
Suzuki Cultus’s YOY sales statistics:
| Apr 2021 | Apr 2022 | Difference |
| 1,312 | 1,745 | 33% |
MOM numbers:
| Mar 2022 | Apr 2022 | Difference |
| 306 | 1,745 | 470% |
Suzuki Bolan
This mini MPV is the main “workhorse” on the roads of Pakistan.
Suzuki Bolan YOY sales statistics:
| Apr 2021 | Apr 2022 | Difference |
| 747 | 860 | 15% |
MOM numbers:
| Mar 2022 | Apr 2022 | Difference |
| 1295 | 860 | -34% |
SUVs
Another automobile segment which has done really well in terms of sales is the compact SUV category. Kia Sportage, Hyundai Tucson and MG ZS and HS are the front contenders in this segment. Unfortunately, PAMA has not provided sales numbers for KIA and MG; however, Hyundai Tucson sales numbers are available.
Hyundai Tucson
Hyundai Tucson YOY sales statistics:
| Apr 2021 | Apr 2022 | Difference |
| 503 | 553 | 10% |
MOM numbers:
| Mar 2022 | Apr 2022 | Difference |
| 576 | 553 | -4% |
The Only Gainer in MOM Comparison (Apr 22 / Mar 22)
- Suzuki Cultus (470%)
The Biggest Winners in YOY Comparison (Apr 22 / Apr 21)
- Toyota Fortuner & Hilux (61%)
- Toyota Corolla & Yaris (58%)
- Honda BR-V (56%)
- Suzuki Cultus (33%)
The Biggest Losers in MOM Comparison (Apr 22 / Mar 22)
- Suzuki Alto (-49%)
- Suzuki Bolan (-34%)
- Honda City and Civic (-31%)
- Toyota Corolla & Yaris (-24%)
The Least Gainers in YOY Comparison (Apr 22 / Apr 21)
- Honda City and Civic (10%)
- Hyundai Tucson (10%)
- Suzuki Bolan (15%)
Analysis
Suzuki Cultus has regained its sales (1,745) that were dropped in March 2022 to 306 units (due to interrupted supply). It is the reason why its sales are 470% up. However, the top selling car is still Suzuki Alto with 5009 units sold. This is despite the fact that its MOM sales have dropped.
The sales of popular sedans of Toyota (Yaris and Corolla) and Honda (Civic and City) also declined last month. However, the sales of Toyota Yaris and Corolla (4,117 combined) are still higher than the Honda Civic and City (2,265 combined). Toyota sales for these two sedans have dropped 24%, whereas Honda sales have dropped more – 31%.
The reason behind this could be the launch of new Civic 2022 which has a higher price tag (Rs.5.55M – Rs.6.65M).
Final Verdict
It seems that consumers are responding to the multiple price hikes this year by the automobile companies. Suzuki Cultus is the only gainer if we see MOM sales comparison. The sales of all other cars have declined since last month.
The only good news for the automobile companies is the YOY gains. This comparison might also be affected negatively in future if there is a 4th wave of car price hike in coming months.
Do you think that the consumers are now rationally responding to the car price hikes by the automobile companies? Or are they still not responding with enough intensity? Tell us in the comment section below.
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