The recent announcement from MG Pakistan of passing the forex benefit of Rs. 600,000 to the customers makes the MG HS Essence a remarkable value proposition, as with a price tag of Rs. 8,099,000, it is the most equipped offering of the C-SUV Segment, above and beyond any offerings from the competition.
Depreciation of the Pakistani Rupee, soaring inflation, and uncertainty in the market led to a downturn in consumer spending. The automotive industry is one sector that faced a strenuous and daunting hit, shrinking by almost 70%. New cars on the road, which was a sight to behold, became scarce. However, the halt of PKR free-fall took a reverse gear and arrived as a ray of hope for the revival. Adding to this is the recent reduction in fuel prices. All of the indicators may have a positive outcome for the consumers.
Among the many automakers who continued to struggle in the difficult times, MG Pakistan was also under pressure due to the currency devaluation and other industry pain-points. But as the clouds of uncertainty are clearing, MG has welcomed the progress by passing the benefit of PKR appreciation to the masses.
The 99-year iconic British brand, with its sporty legacy, entered the market in 2020 and instantly became the talk of the town by being one of the few brands to hit 10,000+ units in a few months. However, the global chip shortages and supply chain issues encircled the brand. At this low tide, speculations of MG’s commitment to the nation began to arise. However, MG replied not with words but actions, establishing it’s 4th CKD Plant Globally in Pakistan, hence reaffirming MG as an automotive powerhouse in the country.
The next big move by MG was to introduce the locally assembled MG HS Essence, which unlike its competition, is the same generation as offered globally. With no compromises on safety, comfort, and practical features, MG raised the bar of defining luxury. All said and done without stripping off comfort and luxury features.
A stylish C-SUV with its sporty exterior and lavish interior makes the HS Essence the finest offering in its segment. Alongside contemporary features like Keyless Entry, Electric Seats, Dynamic Driving modes, Active Climate Control, Double Glazed Panoramic Sunroof, etc. the HS is equipped with MG Pilot, an advanced driver assistance system inclusive of Adaptive Cruise Control, Traffic Jam Assist, Blindspot Detection, Lane Keep Assist and a plethora of satefy tech. Additionally, it is the only vehicle in it’s class that allows customers to choose from 3 carefully curated interior colors: Fiery Red, Jet Black and Satin Brown.
Recent developments have reassured the dedication of MG in Pakistan, whether it be the efforts towards enabling Pakistan as an export-oriented Market or redefining mobility in Pakistan through Electrification solutions, including EVs, PHEVs, and HEVs. Reportedly, after a break from the initial launch of the ZS EV, the company is set to introduce new EVs in Pakistan soon to enable and empower consumers with cutting edge technology.
On the consumer front, MG is investing in expanding its dealership network across the country with its 3S Facilities, offering not only a Sales Experience Center, but a holistic solution of Sales, Service and Spare Parts. This expansion will aid in the accessibility of the customers to the brand, experience it firsthand, and connect to the century-old legacy of the brand and its DNA.
MG has firmly cemented itself as a committed emerging leader in the automotive industry, prioritizing safety and offering class-leading features. The recent bold step of the company for passing the benefits of PKR appreciation reflects their serious approach towards the promise of being the best value for money available in the market today.
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