Mr. Raza Pirbhai is the Chief Executive Officer at KFC Pakistan (Gray Mackenzie Restaurants) and has been leading the company since 2014. Raza’s vision is to make KFC Pakistan the country’s most loved and trusted food retail brand. He has over two decades of experience serving FMCGs and local enterprises, with highlights including Pizza Hut, Augere, and Zulfiqar Industry Limited (ZIL). Raza is a Cornell graduate and holds a diploma in “Strategic Restaurant Management” from Yum University.
As a catalyst of growth during his tenure, KFC Pakistan has become the fastest growing market globally with a double-digit growth for the past 7 years.
Raza has over two decades of experience serving FMCGs and the local enterprises. His proficiency is dominated by Retail. QSR and Telcom sectors such as Pizza Hut, Augere
(a France telecom ISP)
Raza PirBhai has always been driven by a growth mindset and an unperishable fire that has helped him manifest and create successful family ventures in the field of retail, real estate and non- profit organizations.
Raza is an advocate for inclusion of differently abled individuals in Pakistan. Under his leadership, KFC Pakistan and Mitao Bhook Foundation supports the education of over 2100+ differently-abled individuals, and employs over 250 deaf individuals, lovingly referred to as “Hearing with Heart.
We wish him all the best for this well-deserved role and are confident that he will help businesses emerge and transcend to greater heights and possibilities.
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