Another month, a new set of sales figures and everything still looks rosy for the Pakistan automobile sector. Once again, this is despite the fact that the prices of cars and bikes keep going up.
The Pakistan Automotive Manufacturers Association (PAMA) has come out with latest sales numbers and there has been 25% more car sales in the month of Feb – Mar 2022. Similarly, 30% more cars were sold in the year Mar 2021 – Mar 2022.
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Latest Sales Numbers
Let’s take a look at the sales numbers of various auto manufacturers, their popular models with their YOY and MOM sales.
Honda City and Civic (All Variants)
Honda’s two most popular models – City and Civic sales (YOY) numbers are:
| Mar 2021 | Mar 2022 | Difference |
| 2603 | 3278 | 26% |
MOM numbers are:
| Feb 2022 | Mar 2022 | Difference |
| 2286 | 3278 | 43% |
Honda BR-V
Honda’s other hottest selling model, BR-V posted the following (YOY) sales numbers:
| Mar 2021 | Mar 2022 | Difference |
| 550 | 373 | -32% |
This subcompact crossover SUV’s MOM sales numbers are:
| Feb 2022 | Mar 2022 | Difference |
| 461 | 373 | -19% |
Toyota Indus Sales Numbers
Indus Motor Company Limited (IMC) is the maker of some of the most popular cars in Pakistan, including Corolla, Yaris, Fortuner and Hilux.
Let’s take a look at their YOY and MOM sales numbers.
Toyota Corolla & Yaris (All Variants):
YOY:
| Mar 2021 | Mar 2022 | Difference |
| 5443 | 5395 | -1% |
MOM:
| Feb 2022 | Mar 2022 | Difference |
| 3646 | 5395 | 48% |
Toyota Fortuner & Hilux (All Variants)
Toyota’s flagship utility vehicle, Fortuner is a mid-size SUV, which seems to have captured this niche segment in Pakistan. Hilux is a pick-up truck, which is often used as a security vehicle in VIP entourages.
Let’s look at their YOY and MOM sales numbers.
| Mar 2021 | Mar 2022 | Difference |
| 1252 | 1673 | 34% |
| Feb 2022 | Mar 2022 | Difference |
| 984 | 1673 | 70% |
Pak Suzuki Sales Numbers
Suzuki is perhaps the most prominent brand in Pakistan with a variety of models and their variants. Suzuki’s Swift, Cultus, Wagon R, Alto and Bolan are the most commonly seen vehicles on the road. Let’s take a look at their YOY and MOM sales numbers.
Suzuki Alto
| Mar 2021 | Mar 2022 | Difference |
| 4745 | 9814 | 107% |
Alto’s MOM numbers:
| Feb 2022 | Mar 2022 | Difference |
| 7175 | 9814 | 37% |
Suzuki Wagon R
One of the most prominent and popular kei cars in Pakistan, Wagon R is the automobile behind the Uber revolution in Pakistan. Let’s look at its YOY and MOM sales numbers.
| Mar 2021 | Mar 2022 | Difference |
| 1259 | 2104 | 67% |
| Feb 2022 | Mar 2022 | Difference |
| 1646 | 2104 | 28% |
Suzuki Cultus
Cultus’s YOY sales numbers are as follows:
| Mar 2021 | Mar 2022 | Difference |
| 1637 | 306 | -81% |
MOM:
| Feb 2022 | Mar 2022 | Difference |
| 1692 | 306 | -82% |
Suzuki Bolan
This mini MPV is the main “workhorse” on the roads of Pakistan. It’s YOY and MOM sales numbers are as follows:
| Mar 2021 | Mar 2022 | Difference |
| 1017 | 1295 | 27% |
| Feb 2022 | Mar 2022 | Difference |
| 1070 | 1295 | 21% |
SUVs
Another automobile segment which has done really well in terms of sales is the compact SUV category. Kia Sportage, Hyundai Tucson and MG ZS and HS are the front contenders in this segment. Unfortunately, PAMA has not provided sales numbers for Kia and MG; however, Hyundai Tucson sales numbers are available.
Hyundai Tucson
This compact SUVs YOY sales numbers are:
| Mar 2021 | Mar 2022 | Difference |
| 613 | 576 | -6% |
Its MOM sales numbers are as follows:
| Feb 2022 | Mar 2022 | Difference |
| 774 | 576 | -25% |
The Biggest Winners
- Suzuki Alto
- Honda City & Civic
- Toyota Fortuner & Hilux
The Biggest Losers
- Honda BR-V
- Suzuki Cultus
- Hyundai Tucson
What to Expect in Future
There has been a 36% price increase in automobiles and therefore it is expected that their sales would go down in the next fiscal year. What’s more, another price hike is expected. However, some analysists are of the view that prices have gone up in the past as well, not affecting car sales numbers and that the same will happen at least during the current fiscal year. They have based their opinion on current booking numbers.
What do you make of the future of automobile industry in Pakistan?
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