The MoU will see OLX act as the exclusive agent for Cityscape Global, procuring property developers and the wider real estate industry in Pakistan to showcase their projects to an international pool of investors at Cityscape Global held in Dubai. Cityscape Global is the largest real estate event in the Middle East and North Africa and will mark its 18th edition from September 25th-27th 2019 at Dubai World Trade Centre (DWTC).
Designed to engage heavyweight investors across the global real estate landscape, Cityscape Global will launch an invitation-only day this year, which will act as a curtain-raiser for the annual show before all other participants and the wider public enter on Thursday, September 26th and Friday 27th.
“The invitation-only day is dedicated to supporting the transformative business environment by inviting GCC nationals, local and international high-net-worth investors, industry elite, senior global government officials and VIP guests,” said Chris Speller, Cityscape Group Director. “Over the course of the day, investors will have access to a global pool of local, regional and international exhibitors to diversify their portfolio projects in an uninterrupted environment.”
“OLX has a proven track record in promoting and supporting large scale events and programmes across the region”, says Bilal Bajwa, CEO OLX Pakistan. “We see this partnership with Cityscape as a vital initiative to ensure that all our business partners are being serviced with industry-leading advertising opportunities in the property sector.”
Cityscape Global 2019 will also facilitate optimal business matchmaking by identifying and connecting private and institutional investors with the local, regional and global real estate industry. As part of Informa Markets, the world’s largest exhibition organiser, Cityscape is investing heavily to bring investor delegations from Europe, Asia and the U.S. to source new avenues of growth from the event’s various regional and global exhibitors.
Speller also revealed new efforts are being made to shine the spotlight on Cityscape Global’s potential to serve as a weathervane for global real estate developments – both on the show floor and in the annual Cityscape Global Conference.
“The essence of ‘global’ is a huge element of our focus this year because regional developers want to access international investors, and international developers want to access regional investors. Cityscape Global is a very advantageous position to bring them together and serve as the fulcrum for alignment and, ultimately, prosperity in a changing global industry,” said Speller.
A ramped-up knowledge exchange format will see Cityscape Global deliver content to all participants over the duration of the event, kicking-off with the annual Cityscape Global Conference on September 24th – a day before the exhibition starts – at the InterContinental Dubai, Festival City.
Thereafter, the Cityscape Talks and Cityscape Intelligence features will take place on the exhibition floor across the three-day show. Cityscape Talks is a free-to-attend live content offering that covers a range of subjects within the various real estate asset classes; residential, commercial (office and retail), industrial & logistics, hospitality, and alternative assets. Cityscape Intelligence is an exclusive B2B area focusing on investment opportunities in countries around the globe for private and institutional investors.
OLX has been operating in Pakistan since 2007 when the company’s principal; Naspers – One of the biggest technology investment group headquartered in Cape Town decided to expand its footprint in Pakistan in 2011. Since then, OLX has been pivotal in developing online marketplaces in Pakistan working in 14 diverse categories. Property vertical is the biggest vertical for OLX having 1.5 million monthly active users creating 55 million monthly page views on more than 200,000 property ads every month.
Cityscape, owned by Informa Markets, first took place in 2002 in Dubai and has since grown to be one of the largest real estate event brands globally, with events taking place across the Middle East, North Africa, Asia and Turkey. With the success of Cityscape in Dubai, the brand has constructed a portfolio of events across a spectrum of bullish markets, in countries like Egypt and Saudi Arabia, and with expansions on the horizon in Europe and Asia.
For more information visit: www.cityscapeglobal.com
About Informa Markets:
Informa Markets create platforms for industries and specialist markets to trade, innovate and grow. Our portfolio is comprised of more than 550 international B2B events and brands in markets including Healthcare & Pharmaceuticals, Infrastructure, Construction & Real Estate, Fashion & Apparel, Hospitality, Food & Beverage, and Health & Nutrition, among others. We provide customers and partners around the globe with opportunities to engage, experience and do business through face-to-face exhibitions, specialist digital content and actionable data solutions. As the world’s leading exhibitions organizer, we bring a diverse range of specialist markets to life, unlocking opportunities and helping them to thrive 365 days of the year. For more information, please visit www.informamarkets.com.