No denying executing an idea into a business isn’t easy. However, it’s not only about starting a business. It’s about retaining and growing it. With the help of the right marketing strategies, you can build the right audience, generate leads with high turnover, and even retain them.
Businesses have gone online, and so do the business marketing strategies. Anyone can execute these marketing tips to expand their businesses online.
1. Email Marketing
One of the most cost-effective ways to market your business is running email campaigns. Email marketing means sending marketing and promotional content through emails to potential customers. This is one of the most efficient ways to execute an advertising plan for small businesses.
The efficiency can be further enhanced by classifying buyers according to the customer lifecycle and automating the campaigns. If a customer has left the cart without buying, a follow-up email should be sent reminding him/her or offering lucrative incentives like free shipping or discounts.
If you have an inactive customer, you can email and offer special bundles and a heartwarming note.
2. Get Optimizations Done
You are not the only one offering a certain service or a product. There are thousands like yourself who are offering similar solutions. So you need to get noticed, and one way of doing this is staying on the top of multiple platforms. This is achieved through SEO (Search Engine Optimization).
A significant chunk of traffic and sales an online business acquires is by staying at the top results of a search engine. When was the last time you skipped to the second page of Google?
Ranking higher on search engines is a time taking but fruitful process. If you do everything right, the results are assured.
Get SEO services from experts that can help improve the ranking of your website.
3. Affiliate Marketing
Another way to market your business is through an affiliate marketing program. Affiliate marketing is basically an affiliation with a person or a company to promote your products/services for money. The payment is actually commission earned on every sale generated.
This advertising model is actually feasible for small owners since you don’t have to pay unless a sale is confirmed. Thus growing unlimited leads only at the expense of nominal commission rate.
According to Business Insider, almost 15% of all digital media revenue comes from affiliate marketing. In an affiliate program, affiliates can promote your business on social media, blogs, websites etc., creating inflow from various sources without incurring high cost.
4. Google Ads
If designed well, ads are the quickest way to feature your product. And Google Ads is the most underrated method of marketing a business. Many people prefer social media ads over Google Ads; nothing wrong with social media ads. But the exposure and impressions of Google Ads are incredibly higher than any other means of advertising digitally.
Not only Google Ads but YouTube is also one of the quickest ways to market your product. With Google advance algorithm, it can target ads to the customers who have shown interest in products like yours. So the chances of generating that lead into sales are unmatched.
These Ads can also appear in organic search results in the form of a product carousel. These carousels make them appealing and authentic to purchase.
5. Content Marketing
Content means any valuable information that can be passed down to the end-user. It could be in the form of blog, video, social post, etc. Content marketing is one of the best examples of marketing which can help you better engage with your audience.
It’s also crucial for any business to plan the content strategically. Even if you have built an excellent website, done proper SEO, and monetized your content, it’s less likely to succeed if not backed by a strong content strategy.
Unfortunately, content marketing is still neglected or its potential not fully appreciated. Most of the time, there is no content production or distribution of any kind by large corporations. If there is one, the chances are it’s probably not marketed well.
- Video content
- Ticktock videos
- Instagram Reels
- Facebook and YouTube videos
- Live streams
It’s an endless list of platforms you can use to market your content.
6. Video Promotion
Out of all the ways and platforms listed above, video content is hands down the most engaging of all. Now, this doesn’t mean you have to produce lengthy videos. In fact, the short reels and ticktock videos come out to be more engaging.
Many businesses promote their content by making such easy-to-make informative videos. Play around with the content, and once you find the best style and content that’s in line with your business interests, stick to it till the end.
7. Incentivize Your Customers
Customers are the backbone of any business. You can increase the number of first-time customers by applying all the above marketing tips. But the real question is how you retrain the customers to build a brand.
To establish a brand, you first have to show loyalty to your customers. And the best way to do that is to offer discounts, vouchers, special gifs, customized themes, etc. The list goes on. You just have to make your customers feel valued. There can be multiple ways to incentivize your customers. Just pick the one that works best for your business. You can also get the digital marketing services from experts for this purpose.
Do you have any other marketing tips to share? Let us know in the comments section below.