In Pakistan, an increasing number of people are heading towards starting their businesses, whether online, part-time, or full-time. However, among different business ideas available, a mobile phone accessories business is attracting multiple people due to the boost in the smartphone world.
But starting a business means going through a complete procedure of researching and making wise decisions. If you are thinking of starting this business in Pakistan, here is a complete guide for you. Let’s explore some important factors to consider in the blog.
What To Consider When Starting a Business in Pakistan?
Starting your own business can benefit you in multiple ways, be it a part-time business or a full-time business. However, you can not just start your business in Pakistan, instead, it demands a lot of factors to be considered. If you are thinking of starting a business in Pakistan, you need to know the following things:
Budget: While starting a business in Pakistan, it is crucial to consider your budget. However, you need to know that starting a business might cost you a lot initially if you start from scratch. But you can also buy an existing business, which might lead you to profit in less time. If not this, you can also think of starting a business in partnership, with the division of expenses among both business partners.
Choosing the right option: Make sure you explore different options before starting your business in Pakistan. Consider your interests and see which business idea attracts you the most. Opt for the one that suits you best and make the right decision.
Audience: Consider the audience’s preferences and meet their requirements for a successful business. See what people are liking most about the niche and implement it. Furthermore, you also need to consider what makes your business unique and attractive to the audience.
Business Plan: Do not just start your business abruptly; instead, make a proper plan. This should include all the finances, services, market research, and goals in terms of sales, etc.
Now that we know what to consider before starting a business, let’s consider starting a mobile phone accessories business in Pakistan.
Complete Research – Know Your Business
One of the most important things to consider before you begin with your mobile phone accessories business is to do market research. This gives you an idea of the growth opportunities of the business. The following are some ways you can research to understand your niche market:
- Talk about your business plan with people and take opinions to have a broader perspective.
- Conduct a questionnaire survey online to see how many people are interested in buying mobile phone accessories or looking for a reliable brand.
- Have a look at other smartphone accessories brands – the potential competitors, and see what might make you different.
- The market research should also analyze whether people are interested in buying the product online or in person. This might help you make a wise decision for your business.
According to research, the smartphone market is expected to grow 3.13% annually from 2025 to 2029, benefiting multiple local businesses. Considering this significant increase in the smartphone market, other businesses associated with mobile phones are most likely to experience a boost, which makes it a suitable time to start the business. Furthermore, another research predicts that the smartphone cases and accessories market will reach US$7.8 million by 2025.
Select Your Niche
After doing the maker research, you might get an idea of how the mobile phone accessory is a broader term, including different products. But when you are starting a business, you need to be very precise with your niche to stand out in the market and attract the audience. The following is what you need to consider:
- Shortlist the options.
- Research on the popular products.
- Look for the option with high potential for sales, yet has low competition in the market.
Different Mobile Phone Accessories Options For Business
The following are some smartphone accessory options you can include in your business:
- Phone cases
- Smartphone chains for covers
- Chargers
- Headphones or handfrees
- Bluetooth airpods
- Screen protectors
- Powerbanks
- Tripods
- Speakers
Tip: Try not to introduce all these items at once. Build your brand gradually and start from the product that has a higher chance of sales.
Deciding Your Brand’s Name
Another important thing to know when starting a business is to decide on your brand’s name. Remember! Your brand name is going to be the identity of your brand; therefore, it needs to be a complete reflection of it. Furthermore, your brand’s name should be unique, which means there should be no pre-existing brand with that name.
Source The Products
Once decided on the name of your brand, it is time to look for the source of the products, whether manufacturing yourself or looking for a supplier. This is a part of your business plan, and work on it beforehand to make your business a success. However, the following are some options:
Wholesale: Purchasing the accessories in bulk or large quantities that are affordable. Later, when you sell each piece to the customer, it leads to profit. You can look for reliable wholesale stores for this purpose.
Dropshipping: This is a method in which you are the link between the supplier and the customer. Dropshipping does not demand a complete inventory setup; instead, when the customer makes a purchase, it is directed to the supplier, who delivers the product to the customer.
Private Labeling Through Manufacturers: There are multiple suppliers or manufacturers that allow private labeling. Find the reliable one and get your brand-labeled accessories.
Develop a Website and Focus on Online Presence
Once you are sorted with the products, it is time to move a step forward. Next, what you need to do is develop a website or online store. Add your products there, and make sure the website is aesthetically pleasing to attract customers. Not only this, but it needs to be easier to use and understand as well. Add an online payment method on the website, and you are all set to begin your mobile phone accessories business in Pakistan.
Furthermore, this advanced technological world demands a high social media presence, which is a helpful way to attract customers. According to research, there are over five billion people who are on social media, which increases the chances of boosting your business’s presence. However, almost 96% of small businesses are run through social media, either by placing ads or using other market strategies.
Market Your Mobile Phone Accessories Business
The next most important step is to do proper marketing of your business. The following are some of the ways to do so:
Email Marketing: A way in which promotional emails related to your business are sent to customers.
Content marketing: It is a broader term referring to communicating your business via content. It can be of any sort, such as content writing, video creation, blogging, etc.
Google Ads: With the help of Google Ads, you can market your business online on Google pages.
However, there are multiple other ways, such as affiliate marketing, video promotions, etc. All you need to do is see what suits you, but you also need to know that marketing requires a budget as well.
Conclusion
To sum this up, considering everything you need to know for starting a mobile phone accessories business in Pakistan, it is a great online or part-time business idea for people. However, if you are looking for a business idea to start under 1 lakh, consider this idea and opt for the suitable marketing techniques.
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