Wall’s Pakistan and Greenmax (Pvt) Ltd Partner to Revolutionize Ice Cream eCommerce in Pakistan

Karachi, Pakistan – In a significant move to bolster the growth of eCommerce in Pakistan, Unilever Pakistan’s Wall’s team has joined forces with Greenmax (Pvt) Ltd to establish a pioneering distribution model for ice cream ecommerce players. This innovative partnership aims to streamline the secondary logistics & distribution, ensuring wider accessibility and timely delivery of Wall’s products to online retailers across Karachi, including strategic business partners such as Foodpanda Ltd. & Kravemart.

Greenmax, a leading name in the distribution industry, will serve as the primary distributor for Wall’s portfolio, offering a comprehensive range of services to e-tailers: From efficient warehousing and inventory management to timely deliveries and customer support, Greenmax is committed to providing a seamless experience for both Wall’s and industry leading e-tailers.

The collaboration between Unilever Pakistan and Greenmax marks a significant step towards the evolution of eCommerce in Pakistan. By creating a dedicated distribution channel for ice cream e-tailers, the partnership addresses the unique challenges and requirements of this growing market segment.

Key benefits of the partnership include:

• Enhanced Distribution Network: Greenmax’s extensive distribution network will ensure wider reach and accessibility of Wall’s ice cream to e-tailers across Karachi.
• Improved Efficiency: Streamlined processes and advanced operations & process management will lead to more efficient order fulfillment and faster delivery times.
• Enhanced Customer Experience: E-tailers and their customers will benefit from reliable and timely delivery of Wall’s products.

This groundbreaking initiative is expected to have a positive impact on the overall growth of the eCommerce industry in Pakistan particularly in a category like ice cram which is both asset intensive & temperature sensitive; providing a model for other businesses to follow. As the country continues to embrace digital commerce, partnerships like this are essential for driving innovation and delivering exceptional customer experience.