In recent times, who would not want a perfectly decorated home? Considering this, candles are among the most important decor items. They simply light up the mood and interior of your space. Therefore, the candles have been in high demand. According to market research, it has been estimated that the candle sales will reach $10 billion by the end of the year 2032. Knowing this, it is a perfect time for you to start a candle business in Pakistan. But first, you need to know the right way to do it. Have a look at the blog!
Types of Candles
Before we explore how to start a candle business in Pakistan, let’s have a look at the types of candles you can make at home:
Soy Candles: These candles are made from soy wax that is extracted from soybeans after a long procedure. As it is extracted from the natural source, it is considered to be environmental-friendly. Furthermore, it is known for its longer burn time, which makes it a favourite choice for the candle makers.
Scented Candles: Scented candles are becoming popular in Pakistan. As its name suggests, it has a scent that spreads around your place when you light up the candle. It creates a pleasant atmosphere and is also helpful for aromatherapy purposes.
Tea Light Candles: This type of candle is in a small container and size that is usually used for table decorations. However, they are not supposed to stay lit for a longer time; hence, they only burn for 1 to 2 hours.
Other than this, there are further types of candles as well, such as gel candles or pillar candles. You can also design candles in different shapes for decorative purposes. Furthermore, if you are thinking of starting a candle business, whether online or part-time, here is how you can do so.
Step 1: Be Specific with Your Niche
When starting a candle business in Pakistan, creating unique styles is not enough. Instead, you need to focus on your niche and target audience. See who would like to buy the candles you make, either gift buyers, event organizers, or decorators. But not only this, you also need to have an idea of what is trending.
Incorporate the trends in your candle-making techniques. Furthermore, to be specific with your niche, it is important to understand why a customer is going to choose your brand. This is why you need to be different from your competitors and offer a unique product.
Step 2: Create Your Brand’s Identity
Now that you have deeply researched your competitors and know your niche, it is time to build your brand’s identity. In this regard, consider the following aspects:
- Choose a name for your brand that translates your vision.
- Select a logo that represents your brand.
- Build an online presence by creating accounts on social media platforms.
- Opt for customized packaging of your product with your brand name and logo on it.
Step 3: Focus on the Quality of the Candle
When starting a business, make sure your products are long-lasting and do not compromise on quality. Considering the candle business, you might not make the perfect product at once; however, it may require a few retakes. Start with continuous testing of the product so that you are aware of your product and its longevity.
Besides focusing on the quality of your candles, try not to promise your customers any false information. Be sure about how long the candle lasts and what scent it has.
Talking of scents, if you are opting for scented candles, be very careful with the fragrance. As scented candles always interest me, I would not prefer buying a strong candle scent. Soothing fragrances are most liked in candles such as lavender or cinnamon etc.
Step 4: Pricing of the Candle
Now comes the crucial part, which is selecting the prices of the candles. You need to be very careful with the cost of your candles initially. Remember – for a startup business, high prices will never attract customers. However, when selecting the price of the candles, consider the following aspects:
- Material
- Packaging
- Your labor
- Delivery cost
Step 5: Right Marketing
The right marketing of your business is an important factor. Your social media accounts must have pictures and videos of the candles, and make them aesthetically pleasing for your customers. Not just this, but you can also market your business through Google Ads, search engine optimization, and content marketing.
Furthermore, you also need to create a website for your brand to sell the candles. Make the website easily accessible for everybody, and not to forget, easier to use. If you are looking for another platform for selling candles, OLX can be the one for you. You can sell your candles by easily placing ads on the website.
Conclusion
To sum up, the candle business in Pakistan has high chances of growth. Therefore, if you know how to make candles, you can start a business of your own. However, if not, you can also polish your skills by taking a candle-making course. But once you start a candle business in Pakistan, do it in the right way by understanding the market trends and by doing proper marketing.
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