Al-Haj Group of Pakistan has entered into an agreement with Proton Holdings of Malaysia to launch electric vehicles in Pakistan. With this agreement, a total of approximately 200 to 300 million dollars of investment can enter Pakistan. Moreover, under this agreement, Al-Haj motors will have exclusive rights to manufacture Proton electric vehicles in Pakistan. The agreement was signed by both the Proton Holdings and Al-Haj motors in Kuala Lumpur in Malaysia. Al-Haj FAW has also recently jacked up the prices of its automotive products.
Al-Haj Motors has already acquired land to build a manufacturing plant near the Port Qasim in Karachi. Under the agreement, Al-Haj motors will gradually introduce high-tech vehicles from various categories in Pakistan. These vehicles include SUVs, hatchbacks and entry-level sedans. The vehicles will come equipped with the latest technological features and Al-Haj is planning to launch them at competitive and reasonable prices in Pakistan.
Moving forward, Al-Haj motors are the exclusive distributor of FAW vehicles in Pakistan. FAW is a Chinese automotive brand that entered an agreement with the Al-Haj group a few years ago. FAW has both entry-level hatchbacks and heavy-duty trucks in Pakistan. Al-Haj has also been involved in a number of ventures that comprises of tires, oil, and transportation. Proton was established back in 1983 and currently holds a big portion of the Malaysian auto sector including the Lotus brand which has British roots.
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