The Inception of KIA Motors in Pakistan
The year 2018 is an exhilarating one for the auto industry of Pakistan. Pakistan has recently revised the auto policy allowing foreign car makers and investors to come to Pakistan. These car makers have already confirmed their plans to initiate their operations in Pakistan and some have already set foot in the Pakistani market. Although KIA Motors was previously launched in the year 2000 by the Dewan Mushtaq Group, KIA stopped its production in Pakistan in 2007. Starting in 2018, Lucky Cement has signed agreements with KIA Motors to set up plants in Pakistan. KIA Motors will introduce both commercial and passenger vehicles in Pakistan. The website is also up and running and shows the models to be offered for the Pakistani market. The website is also linked to the international website of KIA Motors. The local website shows the following models:
Carnival comes under the category of MPVs that house ample room for up to 8 passengers. Given the sheer size of the vehicle, it is extremely practically for hauling cargo or passengers. It comes with a 3.3 L V6 engine making 270 hp. As such there is not a direct competitor in Pakistan for Carnival in the MPV sector; however, in this price range there are other premium cars being offered including Audi A3, Toyota Hilux and Honda Vezel. Taking into account the spacious nature of Carnival, it can cut into the market for Toyota Hiace for families wanting a minivan.
Sportage will be offered with cutting edge technology in Pakistan. These include Vehicle Stability Management, Parking Assist System and Auto Cruise Control. As the demand for compact SUVs around the world increases and brands like Mercedes, Audi and BMW introducing several models in this category, it is refreshing to see Sportage introduced in Pakistan. For Sportage, the website does not list any prices at the moment.
KIA Motors are also allowing customers to book a test drive for any of the cars being offered at the showroom through a mobile application.For more information on cars and other vehicles being sold in Pakistan visit OLX Pakistan’s website. OLX is an online market place that sells a diverse category of products from automobiles, real estate to mobile phones.