OLX Pakistan Makes Use of Star Power
What do you do when you want to convey a message in an impactful manner? You support your statements with facts, powerful statements and views of like-minded individuals to add water to your message and to make your views more relatable to another.
OLX has done exactly that by collaborating with megastars Danish Taimoor, Ayesha Umer and Faisal Qureshi. The collaboration enabled OLX to strike a connection with existing fans and to reinforce its image as a brand that cares, in the eyes of existing and potential customers. How?
Here’s how: OLX conveyed its popular ‘Bech De’ slogan to its fans and created a sense of relatability by showing fans how their favourite stars utilize the website to sell products that they had no use for. This inspired and empowered people to do utilize the website for the same purpose.
Secondly, the company kept its audience entertained with a humorous and light script, showing how their favourite stars were normal, entertaining, individuals who were no different from them.