Free OLX Browsing Mobilink User Experience Campaign
Mobilink is known as the first and largest GSM-based mobile phone operator in the South Asian region. It caters to a large customer base in Pakistan and provides services to mobile phone owners in remote areas, too.
Apart from having one of the largest and fastest growing markets of smartphone users in South Asia, Pakistan also has a growing population of internet users. A large part of this population is inclusive of buyers and sellers, in search of an online platform on which to sell or purchase a variety of second-hand goods and products.
Thus it made sense for the largest online classifieds marketplace, OLX, to collaborate with the biggest and most renowned mobile phone operator in Pakistan, to create awareness about its online platform, amongst the telecom company’s users, in Pakistan.
In doing so, the company achieved three goals:
- It made the platform accessible to Mobilink users living in the remote areas.
- It attracted a wide and loyal customer base living in urban and rural areas.
- It made its presence known and felt throughout Pakistan.
All in all, the Free OLX Browsing Mobilink User Experience campaign proved to be a major hit amongst the company’s fans and customers. It also pulled in numerous prospects based in the remote areas and made them loyal OLX fans and customers, too.