OLX Pakistan ICC Cricket World Cup Predict & Win Campaign
Cricket is a sport that many, in Pakistan, are fond of. By choosing to launch the campaign at a time when the population’s interest was at its peak, OLX showed that it cares about the countries mood and sentiment. It was launched at the right time, in the right place and that is why OLX was able to pull in a sizeable population that responded to it positively.
In addition to this, the company also promoted online listings. There was a large inflow of cricket-related item and products on the platform. Buyers in search of unique cricket items and products were able to find unique and rare products on OLX. Many buyers were in search of the Pakistani team’s official t-shirts and were pleased to find such products on the website, too. Another positive outcome of the campaign was that it increased OLX’s fan base. Cricket enthusiasts who were hooked to social media platforms participated in the contest and were converted from prospects to customers and leads.
All in all, the Pakistan ICC Cricket World Cup Predict and Win Campaign proved to a very engaging, exciting and fruitful campaign for participants and OLX, itself, too