OLX Pakistan Day Patriotism Campaign
One can always trust OLX to provide its fans with fun, memorable occasions and at just the right time. The OLX Pakistan Day Patriotism campaign is the perfect example of such a campaign.
The Pakistani nation takes great pride in its country, Pakistan. What touched many fans’ hearts was that OLX showed that it cares for its audience by encouraging them to send group pictures, reflective of their sentiments towards Pakistan Day, on the 23rd of March.
This encouraged many people, who were unaware of the online classifieds marketplace, to jump on to the OLX bandwagon. Numerous people became more ‘comfortable’ with the company and enlisted products for sale. A lot of people were also active on the company’s social media platforms. Bloggers, buyers, sellers and their friends shared and retweeted details about the campaign and lauded its efforts.
This was a successful campaign organized by OLX due its ability to understand the sentimentality of its fans and the fervour with which they celebrate Independence Day. OLX presented its fans with the opportunity to connect with the online classifieds marketplace, the Pakistani way!