Faisal Qureshi TVC
Star power has always played a major role in advertisement. The impact of celebrities and endorsement, on the Pakistani population, is no different. OLX endeared a sizeable audience by including one of the most versatile actors in its TVCs, Faisal Qureshi.
Another interesting angle for the TV commercial was the focus on family values albeit in a subtle manner. By mentioning the need to put a product up for sale for his family, Faisal Qureshi made the advertisement more relatable to viewers by highlighting every routine we all go through. Audiences were able to connect with the advertisement by seeing that the star was like them in many ways.
Once the ad caught a watcher’s attention OLX educated them on how to use the platform to sell their products online. Thus the TVC’s success lies in its ability to prove its utility and effectiveness while charming and educating viewers, at the same time.