OLX Pakistan Guess the Billboard location
The OLX Pakistan Guess the Billboard Locationcampaign was another stellar campaign that was organized by the multinational corporation in 2014. It seems that the online classifieds marketplace does an excellent job at targeting the interests of its customer base and prospects.
This campaign proved to be popular because it was exciting. People who were acquainted and taken with the website participated because it tugged on a topic that was of interest to them- namely the company itself. At the same time, the campaign enabled the company to gain recognition in the eyes of prospects and consumers who wished to utilize a platform such as OLX, but were unaware of its existence in Pakistan.
Tweets, Retweet, Likes and Share brought the multinational corporation into the limelight. As engagement increased on the company’s social media platform, so did the general public’s comfort levels and awareness of the online classifieds marketplace’s utility and purpose.