OLX Pakistan Mother’s Day Campaign
Mother’s Day is something that a large part of the Pakistani population celebrates. Since the region has a closely knit society, many families do celebrate Mother’s Day here.
One factor that worked in the company’s favour was that it empowered women- mothers in particular- and gave them recognition on a national platform within the country. This appealed to the women in Pakistan who now see the platform as one that recognizes and responds to their roles as mothers.
The Mother’s Day campaign shows OLX’s ability to zero in on what the population wants and needs. It’s recognition of the population’ sentiment for Mother’s Day has contributed positively to its reputation.
The online classifieds marketplace has won over the loyalties of numerous customers and prospects who saw and felt that the multinational corporation cared for its fans, followers and prospects. This is what makes the corporation an intelligent business that has also made its place in the hearts of numerous customers belonging to the various demographics and segments of Pakistan.