OLX Pakistan Patriotic Selfie Campaign
OLX has a real knack for tapping into the interests of a country’s population to their advantage. The OLX Patriotic Selfie Contest is an example of one of the most popular campaign that was organized and launched by the online classified marketplace on their social media platforms.
What was even more interesting was the renowned corporation seemed to pick on a major passion point of its online users and fan base: selfies.
By combining the nation’s love for its country, with the novel concept of selfies, OLX not only brought about a sense of unity, but it also made the 14th of August a day that its customer base was excited about and looked forward to.
In doing so, the multinational corporation made its mark and place in its customer’s hearts and attracted an even larger fan base within a few days!