OLX Pakistan Football World Cup Campaign
OLX’s awesome Pakistan Football World Cup campaign was a clever way for the renowned online classifieds marketplace to provide customers with a fun way to express their excitementabout the Football World Cup Tournament of 2014.
The online classifieds marketplace utilized the hype and their fans’ love for football to come up with interactive questions about upcoming matches. Ask any second or third person about their favourite sport and they’ll emphatically respond to you and say “Football!” enthusiastically and with a wide smile pasted on their faces.
Thus many OLX and football fans were hooked to the international corporation’s social media platforms because of the interesting and competitive questions that were posed to us.
What made the campaign more fun was that many users were selling collectibles and football-related items that were, otherwise, not available in the market. This was inclusive of mobile covers, mugs, collectible glasses, laptop covers and bags, too.