OLX Babiya Campaign
Let’s face the fact that ecommerce and online shopping platforms have had a major impact on the way we purchase all sorts of items for ourselves. While some people are aware of the concept and its utility in Pakistan, a large part of the population is not.
Most of us have certain items in our store rooms and houses that we do not need or intend on using any time in the future. These items take up a lot of time and space. If you ask users to sell these products they’d answer that they do not know where to find reliable buyers or those who know how to use these products.
With the Babiya campaign, OLX combined the utility of social media and mobile apps to educate the masses and familiarize them with OLX. This was done via the use of TVC and a contest that was based on this particular commercial.
This was a major success amongst OLX’s fan base because it enabled OLX to attract listings, users and fans to their website and social media platforms. At the same time it also managed to give people incentive, as contributors were told that they would be provided with a giveaway for their contributions.
The results showed the online classified’s marketplace and muscle power because many got on to the bandwagon and saw this as a win-win situation. Another point that this campaign brought to light was that the corporation does have presence in Pakistan, it is popular and it is here to stay!